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Business Management Track 2

10:30 - 11:15am

Fundamentals of Marketing To Grow Your Business in Uncertain Times
Presented by Nick Hawkins, BxB Media

Discover the best ways to grow your business in any market condition, including uncertain times. Learn about Lead Hierarchy, the differences between GLS Call Only ads vs. typical Paid Ads, and the importance of consistently executing your referral program. Plus, find out the why it's important to track attributable revenue in marketing so you’ll know where best to invest your marketing dollars and get the best ROI.

1:00 - 1:45pm

Digital Advertising: Connecting to Customers Where & When It Matters
Presented by Dean Peterson, iHeartMedia

Learn how you can use the power of Digital Attribution including OTT and Location Based Advertising, Fan Engagement, Social Media and Podcasts to drive brand awareness, lead gen and sales. Presented by Dean Peterson, SVP of Podcasts for iHeartMedia. Dean has 30+ years of marketing and advertising experience.

3:00 - 3:45pm

The Challenges AND Opportunities of Different Generations in the Workplace
Presented by Jim Morgan, MRA

For the first time in history, there are five different generations in the workplace, creating unique challenges for employers on several fronts. Each generation has different preferences related to communication, teamwork, leadership style, technology, motivators, job loyalty, desired benefits, work-life balance, etc. How employers navigate generational diversity to enhance the workplace, motivate productive behaviors and achieve positive results will drive company success. In this session we will talk about why the differences exist, why the differences are a good thing, and what it means in terms of professional development, organizational flexibility, communication styles, and managing expectations.

4:00 - 4:45pm

Create Customer Stickiness through Warranties
Presented by AIG

A recent consumer study found that 81% of customers say a positive warranty claims experience makes them more likely to purchase from the company again. In this session, you'll learn about the benefits of offering extended warranties and how it will provide more opportunities to compete and secure sales, further differentiating you from the competition.

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